Volume 31, No. 48
December 10, 2006
A Christmas Hallmark
John Calcott
Horsley designed the world’s first commercial paper-and-envelope Christmas
greeting. But he wasn’t what you’d call a real card.
In fact, the
English artist had a reputation for being prudish. When he led a campaign
against the painting of nudes, his critics called him Clothes Horsley.
But in 1843 he was hired by London businessman Sir Henry Cole to paint a
Christmas card showing charity to the poor. Cole said he wanted to bring
beauty to the world. A tradition was born.
Until that time,
people had exchanged homemade, handwritten greetings, first in person, then
by post. They became so popular that, in 1822, the head of the U.S. Post
Office complained about having to hire sixteen extra letter carriers for
Christmas! Ironically, Sir Henry Cole helped modernise the postal system in
Britain, which is only fair, considering what he unleashed with that first
Christmas card.
It had three
panels, one on either side depicting the feeding and clothing of the poor.
In the centre, a happy family celebrated with food and drink as a banner
proclaimed “A Merry Christmas and a Happy New Year to You.” At that time,
merry was a more spiritual word that meant blessed, as in merry
ole England. Still, Cole was accused by the temperance movement of
promoting drunkenness.
The businessman
sent out a thousand black and white, hand-colouredcards, of which twelve
still exist. They became wildly popular and commercial cards soon flooded
England and eventually spread to North America. Most were elaborate
creations, decorated with silk and satin. Cut in various shapes such as fans
and crescents, many folded like maps or fitted together as a puzzle. Pop-up
cards featured miniature mangers or tiny skaters on a mirrored pond.
In the Victorian
era, surprise cards were the most popular. Simple looking at first glance,
they became much more complex with the pull of a string, or the move of a
lever. On one 1870 card of colourful roses encased in a fan-shaped handle,
tugging on a silken thread opened the card to reveal five separate rose
petals, each surrounded with more flowers and poetry quotations.
By the end of the
First World War, the modern greeting card business was well established.
Today, two billion Christmas cards are sent annually in the U.S. alone, more
than at any other time of year.
When the original
Christmas Message was sent, it was because God wanted to bring beauty to the
world. But the power behind that Message is sometimes obscured by the
genuine foibles or perceived narrow-mindedness of those of us commissioned
to communicate it. Even when that’s not the case, our Father’s tidings of
love and accountability are often misinterpreted by others who criticise
Christianity simply because it doesn’t suit their own agenda.
Authentic faith is
not about foisting anything on anybody. It’s about stopping to consider how
much we’ve been blessed by our encounter with Christ. It’s about sharing
those blessings in a personal, natural way with others while respecting
their right to decline them. And it’s about showing people through our own
experience that there’s so much more to spirituality than what they see at
first glance.
More than wishing
people a merely merry Christmas, we want them to have a blessed one. One
that ends the year with a glimpse of how love, forgiveness and daily power
for living can transform existence into exuberance — a genuine zest for life
that comes of understanding that God has a personalised plan for each of us.
Your life is a
Christmas card. It should tell others that you — and God — are thinking of
them; that there really is good reason to believe in love, peace and joy;
and that when God makes a promise, He delivers.
By Rick Gamble.
Published in Cross Current, the weekly newsletter of the followers of Christ
congregation in Brantford, Ontario, Canada. Reprint at will in
not-for-profit publications. To subscribe to this free weekly article, send
a note to Rick at
sgamble@bfree.on.ca